The Green Label - A conceptual apparel brand
Tools used: After Effects | Adobe Illustrator | Procreate
  • Collaborate with local Eco-friendly local brands/artisan

  • All items are produced with recycled materials and ethical work culture

  • Recyclable and redeem in-store items by bringing unwanted pieces

  • Limited SKU to support the concept of long-lasting wear

Designs tailored for millennials and Gen Z with stylish pieces that also consider Earth's impact, satisfying their fashion-forwardness and eco-conscious values.

Taking inspiration from nature's contours, incorporating gentle curves, and integrating them into the silhouettes, while embracing various shades of green to convey the essence of the natural world.

Body Fabric: Outer shell made from 100% recycled plastic bottles (RPET)

Body Fabric: Fleece made from 100% recycled plastic bottles (RPET)

Body Fabric: Cotton made from 100% recycled plastic bottles (RPET)

Concept Store - Exterior Visual Design

Concept Store - Interior Visual Design

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Self portrait infographics